Platform Strategist · Ecommerce Consultant · SA/PO · AI Advisor

I help SaaS companies
turn complex platforms
into revenue.

15+ years at the intersection of complex platforms and real business outcomes — enterprise ecommerce, Fortune 500 implementations, and the discovery-to-delivery work that makes both actually ship.

See how I can help About me
  • +51% Email orders — AMS multi-brand portfolio
  • +43% Email revenue — Collectible America
  • +42% Organic traffic — ecommerce platform rebuild
  • −37% Paid search cost at $10K weekly spend

Where I add the most value

From enterprise ecommerce builds to SaaS platform strategy — I work at the intersection of complex platforms and real business outcomes.

Ecommerce Consulting

Enterprise commerce builds and migrations — Magento, Adobe Commerce, BigCommerce, Akeneo PIM, and the integrations that hold them together. I scope it and build it.

Platform Strategy

Roadmap design, capability mapping, and buy/build/partner decisions for SaaS and enterprise platforms. I've done this for construction, fintech, and agency verticals.

Solutions Architecture

Pre-sales engineering, technical discovery, and implementation oversight. I translate customer needs into platform wins — and keep both sides honest.

AI Product Advisory

Practical AI integration for products and internal workflows — scoped to the business problem, not the hype cycle. I've shipped AI pipelines for client delivery, content automation, and platform augmentation.

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Recent writing

Platform strategy, ecommerce, AI, and what I'm building.

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Let's talk

Whether you're hiring, have a project in mind, or just want to compare notes on platform strategy — I'm easy to reach.

Get in touch