Platform Strategist · Ecommerce Consultant · SA/PO · AI Advisor

I help SaaS companies
turn complex platforms
into revenue.

15+ years at the intersection of complex platforms and real business outcomes — enterprise ecommerce, Fortune 500 implementations, and the discovery-to-delivery work that makes both actually ship.

  • +51% Email orders — AMS multi-brand portfolio
  • +43% Email revenue — Collectible America
  • +42% Organic traffic — ecommerce platform rebuild
  • −37% Paid search cost at $10K weekly spend

Where I add the most value

From enterprise ecommerce builds to SaaS platform strategy — I work at the intersection of complex platforms and real business outcomes.

Ecommerce Consulting

Enterprise commerce builds and migrations — Magento, Adobe Commerce, BigCommerce, Akeneo PIM, and the integrations that hold them together. I scope it and build it.

Platform Strategy

Roadmap design, capability mapping, and buy/build/partner decisions for SaaS and enterprise platforms. I've done this for construction, fintech, and agency verticals.

Solutions Architecture

Pre-sales engineering, technical discovery, and implementation oversight. I translate customer needs into platform wins — and keep both sides honest.

AI Product Advisory

Practical AI integration for products and internal workflows — scoped to the business problem, not the hype cycle. I've shipped AI pipelines for client delivery, content automation, and platform augmentation.

Recent writing

Platform strategy, ecommerce, AI, and what I'm building.

Let's talk

Whether you're hiring, have a project in mind, or just want to compare notes on platform strategy — I'm easy to reach.

Get in touch