I've led ecommerce engagements from initial platform selection through go-live across Magento, Adobe Commerce, and BigCommerce. My work covers discovery, architecture, implementation oversight, and the integrations that hold it together — PIM (Akeneo), ERP sync, iPaaS (Celigo). Web development is part of this, not a separate service: I build what I scope.
- Platform selection & migration (Magento, Adobe Commerce, BigCommerce)
- PIM implementation & catalog architecture (Akeneo)
- ERP & iPaaS integration (Celigo, MuleSoft)
- Web development & storefront builds
- Implementation oversight & delivery management
- Post-launch optimization & support
Most platform strategy projects fail because they stay in the abstract. I work with executive and product teams to map current capabilities, identify gaps, and build a prioritized roadmap that balances technical debt, new features, and market positioning — with a clear line to revenue.
- Capability gap analysis
- Buy/build/partner decision framework
- Roadmap prioritization workshops
- Stakeholder alignment
I've been the SA in the room when the deal hinged on whether we could actually build what sales promised. I help SaaS companies build repeatable pre-sales engineering processes, improve technical discovery quality, and close the gap between what's sold and what's delivered.
- Technical discovery and scoping
- Pre-sales support and RFP responses
- Implementation architecture review
- Post-sale handoff processes
I advise SaaS companies on where AI fits in their product, how to position it to buyers who are skeptical of AI claims, and how to actually ship it. I've built AI pipelines myself — I know the gap between the demo and production.
- AI opportunity assessment
- Feature scoping and build vs. buy
- Buyer positioning for AI features
- Pilot design and success metrics
For specific, time-boxed problems: technical discovery for a new product line, competitive analysis for a platform pivot, or architecture review before a major migration. Discovery quality is the lever — the 1st Franklin Financial borrower portal went from structured discovery to working production code in approximately 2.5 hours of active development time.
- Fixed-scope engagements
- Discovery and recommendations
- Architecture and technical audit
- Fractional SA/PO support