Ikonix USA — Adobe Commerce Multisite & Enterprise Integration
Solutions architecture for Ikonix USA's Adobe Commerce multisite — Akeneo PIM, Salesforce CRM, and ERP discovery across a three-brand B2B platform.
The Client
Ikonix USA is the North American holding company for a portfolio of electrical testing and measurement equipment brands — Associated Research, SCI, and EEC (Extech Electronics). Their customer base is industrial and institutional B2B: calibration labs, safety compliance teams, OEM procurement. Products are distributed across the US and APAC, with separate regional operations and infrastructure.
The Problem
Ikonix was running three distinct brand presences on separate platforms with no shared product catalog, no unified CRM visibility, and no integrated ERP connection. Each brand had its own product data, its own customer records, its own pricing structure. When Salesforce was in the picture, it saw what Sales input — not what customers actually ordered, returned, or supported.
The architecture they needed was one that could hold all three brands under a single platform roof while preserving brand separation at the storefront level, unify the product catalog through a PIM layer, and surface clean data to Salesforce across the full customer lifecycle.
The Work
My role was solutions architecture at Hammer Commerce (Weidenhammer), leading the platform design and implementation team across the full engagement.
Adobe Commerce Multisite The platform foundation was Adobe Commerce configured for multisite — one installation backing three separate storefronts, each with its own domain, catalog view, pricing, and customer scope. The multisite approach eliminated duplicate platform overhead while giving each brand the separation it needed for SEO, branding, and regional pricing.
Akeneo PIM Integration Product data for three B2B brands — with complex attribute sets, regulatory documentation, and SKU overlap across regions — can’t live in a commerce platform alone. We integrated Akeneo as the source of truth for the product catalog, with sync pipelines feeding structured data into Adobe Commerce. This gave the merchandising team a single place to manage products across all three brands, with downstream consistency guaranteed.
Salesforce Integration (Sales Cloud + Service Cloud) We built integrations into both Salesforce clouds — Sales Cloud for quote, account, and opportunity data, and Service Cloud for support ticket and case visibility. The integration surface covered customer records, order history, and account status, giving the Salesforce team a real view of the customer relationship rather than a partial one.
ERP Discovery The engagement included a discovery scope on a Sage ERP replacement — mapping the current integration points, identifying migration risk, and producing a requirements package for the next phase. That work established the groundwork for a clean ERP cutover without breaking the Commerce and Salesforce integrations already in place.
The Result
Three brands on one platform. One product catalog. CRM visibility across the full customer lifecycle. The Ikonix USA engagement was recognized internally — I received Weidenhammer’s 2024 “Rookie of the Year” award and written client testimonials from the engagement.
The architecture also set up the conditions for a future expansion into APAC: the Akeneo PIM layer, the Salesforce integrations, and the multisite structure are all designed to absorb additional store views and regional configurations without a rebuild.