QuickAttach Attachments
I built a containerized Magento Enterprise platform for QuickAttach — a sister company to Erskine — cutting conversion funnel exits 21% and average funnel time by 43%.
QuickAttach Attachments was a sister company to Erskine Attachments, and I ran both engagements in parallel. Like Erskine, QuickAttach needed to move off a static lead-generation site and onto a fully integrated ecommerce platform connected to Salesforce CRM and SysPro ERP. The shared architecture and simultaneous execution made this one of the more operationally demanding platform builds I’ve led.
I architected and delivered the Magento Enterprise platform along with rebuilt email and search marketing campaigns. The technical stack mirrored the Erskine engagement:
- Full integration with Salesforce CRM Quotes, Orders, Customers objects
- Full integration with SysPro ERP software
- Docker-based, fully containerized micro-service environment
- Ubuntu & Alpine
- NGINX / PHP / Percona SQL
- SOLR & REDIS
- Magento Enterprise 1.14
- Custom theme and module development
- Caching - Full page, op-code & session
- Service level scalability and full monitoring
- Continuous Integration via Bitbucket Pipelines
- Identical Development, Staging and Production environments
The lead generation funnel was a particular focus — we designed and optimized a “Quick Quote” form flow that delivered measurable improvements in customer acquisition efficiency:
- Optimized conversion funnel (“Quick Quote” lead generation form)
- Decreased funnel exits by 21%
- Decreased average time in funnel by 43%
Running QuickAttach and Erskine concurrently gave both companies the benefit of shared architectural decisions and compounding learnings across a nearly identical tech stack.